Mercaritee - Original golden State Warriors 30 Steph Curry Sign T-Shirt

Buy this shirt: Original golden State Warriors 30 Steph Curry Sign T-Shirt, hoodie, tannk top and long sleeve tee

As an industry, we have to measure our environmental footprint, and at Stella, our goal is to reduce that footprint, not to replace it. In order to be truly sustainable in any business, your model has to have self-imposed limitations. We aren’t perfect by any means and we are always looking to improve our means of sourcing. Right now, for example, we are running regenerative farming pilot tests. Do you think that Covid-19 being a zoonotic disease and the culling of millions of mink has made people more mindful about the treatment of animals?

For “Autumn,” I was set on using as much of our remnants as possible; now we’ve pretty much used them all up, so I’m figuring out whose waste we’re going to use next. All of our nylon and polyester is recycled, and all our bags—including the Frayme, which we are launching this season—are vegan and have aluminum chains that can easily be recycled. Every year, 150 million trees are cut down to make fabric—our dresses are made from forest-friendly viscose, which can be traced back to certified forests in Sweden—no ancient or endangered forests are destroyed. It should be illegal to cut down a tree without replanting one.

The response to the mink was interesting because they were being bred to be killed—the only difference was it happened in one fell swoop and they weren’t turned into fur trims. Covid-19 spread around the world very quickly and made us realize we are all connected. Unfortunately, I think the economy will always take higher precedence than COP26 [the UN climate change conference due in Glasgow, UK, in November] for most governments. And I think the changes will come from an effort to improve human rights—the chemicals being used to make PVC being cancerous for instance, or raising the minimum wage and finally eradicating child labor—rather than animal welfare. Personally, the past year has made me want to reduce our impact on the environment even more fiercely.

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